Scratch Mommy Media Kit

SMLogoMediumLast updated October 22, 2014

Overview of Scratch Mommy

Scratch Mommy is a popular e-magazine with an Editorial staff of 3 and over 20 fabulous Contributors who write about life, from scratch! We have four main categories in our e-magazine…

This media kit describes opportunities for advertisers to reach this unique, valuable audience.

Audience & Demographics

Scratch Mommy audience: Simple, ‘from scratch’, eco-friendly, ‘outside the box’ independent thinkers.

Rapidly growing traffic: Scratch Mommy has seen traffic grow considerably since its launch in 2013 and certainly since the relaunch from the Founder’s personal blog to e-magazine in September 2014.

Visitors: Scratch Mommy are highly targeted, and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. They also stick around when they come to visit! In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.

Audience Metrics:

The following information describes the size and scale of Scratch Mommy’s audience (past 30 days).

63,127 – Monthly Uniques 322,311 – Monthly Pageviews 4.07 – Pageviews Per Visit

Social Media Metrics:

Here is a breakdown of Scratch Mommy’s presence on major social media platforms.

11,631 – Facebook Pinterest – 5,589 Twitter – 1,134 Newsletter Subs – 4,375


Here is a breakdown of the demographics of Scratch Mommy’s audience.

18-24 27.5%
25-34 33.5%
35-44 15.5%
45-54 12.5%
55-64 5.5%
65+ 5.5%
Male 54.15%
Female 45.85%

The above traffic and demographic information was sourced via Google Analytics on 10/22/2014.

Advertising Opportunities

Scratch Mommy, LLC offers numerous advertising opportunities for advertisers to reach this valuable, targeted audience.

Standard Advertising Opportunities

Ad Unit Dimensions
Leaderboard 728×90
Medium Rectangle 300×250
Skyscraper 160×600
Other Ad Unit TBD

Other Opportunities

In addition to standard website banner advertising, Scratch Mommy also offers the following:

  • Exclusive sponsored blog posts
  • Newsletter takeovers or newsletter ad placement
  • Giveaways
  • Social media shoutouts
  • What do YOU need? If you are a good fit with our ‘from scratch’ audience and have specific needs…let’s chat!


For more information, please contact: Nicholas (Marketing Manager) or Jessica (Founder and Publisher). You can generally expect a response within 72 hours.

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