Last updated October 22, 2014
Overview of Scratch Mommy
Scratch Mommy is a popular e-magazine with an Editorial staff of 3 and over 20 fabulous Contributors who write about life, from scratch! We have four main categories in our e-magazine…
- Real food recipes
- Homesteading
- Parenting
- DIYs for the home (projects) and DIYs for the body (products)
This media kit describes opportunities for advertisers to reach this unique, valuable audience.
Audience & Demographics
Scratch Mommy audience: Simple, ‘from scratch’, eco-friendly, ‘outside the box’ independent thinkers.
Rapidly growing traffic: Scratch Mommy has seen traffic grow considerably since its launch in 2013 and certainly since the relaunch from the Founder’s personal blog to e-magazine in September 2014.
Visitors: Scratch Mommy are highly targeted, and arrive mainly via browser bookmarks, targeted search engine queries, social media interactions, and highly relevant inbound links. They also stick around when they come to visit! In short, our website is uniquely positioned to offer an audience that is receptive to your advertising message.
Audience Metrics:
The following information describes the size and scale of Scratch Mommy’s audience (past 30 days).
| 63,127 – Monthly Uniques | 322,311 – Monthly Pageviews | 4.07 – Pageviews Per Visit |
Social Media Metrics:
Here is a breakdown of Scratch Mommy’s presence on major social media platforms.
| 11,631 – Facebook | Pinterest – 5,589 | Twitter – 1,134 | Newsletter Subs – 4,375 |
Demographics:
Here is a breakdown of the demographics of Scratch Mommy’s audience.
| Age | |
|---|---|
| 18-24 | 27.5% |
| 25-34 | 33.5% |
| 35-44 | 15.5% |
| 45-54 | 12.5% |
| 55-64 | 5.5% |
| 65+ | 5.5% |
| Gender | |
|---|---|
| Male | 54.15% |
| Female | 45.85% |
The above traffic and demographic information was sourced via Google Analytics on 10/22/2014.
Advertising Opportunities
Scratch Mommy, LLC offers numerous advertising opportunities for advertisers to reach this valuable, targeted audience.
Standard Advertising Opportunities
| Ad Unit | Dimensions |
|---|---|
| Leaderboard | 728×90 |
| Medium Rectangle | 300×250 |
| Skyscraper | 160×600 |
| Other Ad Unit | TBD |
Other Opportunities
In addition to standard website banner advertising, Scratch Mommy also offers the following:
- Exclusive sponsored blog posts
- Newsletter takeovers or newsletter ad placement
- Giveaways
- Social media shoutouts
- What do YOU need? If you are a good fit with our ‘from scratch’ audience and have specific needs…let’s chat!
Contact
For more information, please contact: Nicholas (Marketing Manager) or Jessica (Founder and Publisher). You can generally expect a response within 72 hours.