In a medium saucepan mix together lime juice and raw honey. Whisk in gelatin until there are no clumps.
Place on low heat and whisk quickly to mix the ingredients well. Keep on low heat for only minutes. Do not let it get to a simmering state. Remove from heat and add a few drops of coloring, if you choose to do so. Whisk together.
Place enough straws in your jar/glass to fill tightly and wrap with a rubber band.
Pour candy mixture over the straws and into your worm holes. Don't worry about your technique too much. As the jar fills with liquid so will your straws, I just did my best to pour as evenly as I could and make sure the straws are pushed down to the bottom of the jar/cup.
Once you have the straws out, clear the sides of the extra gummies (These are still good! Just because they aren't in the shape of a worm doesn't mean they shouldn't be enjoyed).
There are a few ways to set your worms free. One is to use a rolling pin and roll over a handful of straws, squeezing the gummies out. The second option (my personal preference) is to run a handful of straws under warm water for just a few seconds. They will slide right out! Warning: if the water is too warm or you leave them under water for too long you will have gummy worm guts, not gummy worms. They can be kept out at room temperature or you can keep them in the fridge (I also prefer my gummies slightly chilled).